This story is about helping researchers create reusable data when their research has ethical constraints. Researchers are guided through appropriate paths to securing informed consent from research participants. This involves two aspects. The first is to make sure consent does not unnecessarily prevent preservation, sharing and reuse. The second is to ensure that adequate protections are applied to the creation or subsequent access to data through anonymisation or pseudonymisation techniques. It may also involve access restrictions being applied to data. This work effectively began in 2015 with the establishment of a research data support service at the University of Glasgow, but there is no ‘finish’ date. Work is ongoing to continually refine, revise, and reform the support being offered.